Privacy policy
PRIVACY POLICY
Effective Date: May 28, 2026
The Fishing Factory (“Company,” “we,” “our,” or “us”) operates The Fishing Factory, Nichols Lures, and Dirty Jigs Tackle websites and related ecommerce services.
This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit or make a purchase from:
1. Information We Collect
We may collect the following categories of information:
Personal Information
- Name
- Billing address
- Shipping address
- Email address
- Phone number
- Payment information
- Account login information
Order Information
- Products purchased
- Order history
- Transaction details
Device & Usage Information
- IP address
- Browser type
- Device identifiers
- Website activity
- Cookies and tracking data
SMS & Marketing Information
If you opt into SMS or email marketing, we may collect:
- Phone number
- Email address
- Consent records
- Messaging interaction history
2. How We Use Your Information
We use collected information to:
- Process and fulfill orders
- Provide customer support
- Send transactional communications
- Improve website functionality
- Detect fraud and security risks
- Deliver marketing communications
- Analyze website traffic and advertising performance
3. SMS Marketing
By opting into SMS communications, you consent to receive recurring automated marketing and transactional text messages from The Fishing Factory, Nichols Lures, and Dirty Jigs Tackle.
Message frequency may vary. Message and data rates may apply.
You may opt out at any time by replying STOP. For assistance, reply HELP or contact:
orders@thefishingfactory.com
Consent is not a condition of purchase.
We do not sell or share SMS opt-in data or phone numbers with third parties for their own marketing purposes.
4. Cookies & Tracking Technologies
We use cookies and similar tracking technologies to:
- Operate the website
- Analyze performance
- Personalize content
- Deliver advertising and retargeting
We may use services including:
- Google Analytics
- Meta Pixel
- Richpanel
You may disable cookies through your browser settings; however, portions of the website may not function properly.
5. Sharing of Information
We may share information with trusted service providers necessary to operate our business, including:
- Shopify
- Payment processors
- Shipping carriers
- Marketing service providers
- Customer support platforms
We do not sell personal information.
6. User Accounts
Customers may create accounts on our websites. You are responsible for maintaining the confidentiality of your login credentials.
We reserve the right to suspend or terminate accounts that violate our Terms of Service.
7. User Content & Reviews
If you submit reviews, comments, images, or other content, you grant us a non-exclusive, royalty-free license to use, reproduce, modify, publish, and display such content for marketing and operational purposes.
We reserve the right to remove any content at our discretion.
8. Data Security
We implement commercially reasonable safeguards to protect your information; however, no internet transmission or storage system can be guaranteed completely secure.
9. Children’s Privacy
Our websites are accessible to all ages; however, purchases and SMS subscriptions are intended only for individuals 18 years of age or older.
We do not knowingly collect personal information from children under 13.
10. Your Rights
Depending on your jurisdiction, you may have rights to:
- Access personal information
- Correct inaccurate information
- Request deletion
- Opt out of marketing communications
To make a request, contact:
orders@thefishingfactory.com
11. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. Updates will be posted on this page with a revised effective date.
12. Contact Information
The Fishing Factory
1670 Colonial Drive
Thomasville, GA 31792
United States
Email: orders@thefishingfactory.com
Phone: 903-589-8100